How PBI can help you and your business with... Marketing

Date: Wednesday 11th November 2009

When times are tough, everybody wants their share of the market and the competition gets hungry. With pressures to cut costs and find potential savings, marketing is often one of the more obvious areas that you can spend less money on. However, it is also one of the few aspects of your business that you have direct control over.

Despite being faced with a seemingly ever spiralling situation where customer loyalty is at an all time low, competition is high (how can they afford to do promotions?) and suppliers are putting on the squeeze, there are positive actions that you can take.

There are lots of simple, practical and cost effective ways that you can look at to increase sales, improve profit and have a more secure business in the future. But we can’t tell you about all the things you could and should be doing about it on this page - there are just far too many options.

What we can do is to advise you to take action. This could start with booking a marketing health check. For advice on how, where and when to spend your marketing budget to best promote your business (whether that’s in print or online), then Rhodri is the man you need to talk to. He is a ‘Chartered Institute of Marketing Qualified’ adviser. It sounds grand, but means he really knows his stuff, although he won’t baffle you with ‘marketing’ jargon.

And we are interested in your future!

Any sound marketing strategy also goes hand in hand with good business planning that looks at all the different aspects that can make or break you. This means looking at the relationships between marketing and your finances, and operations, to help identify the risks and opportunities your business faces.

We are not just about making things better in the ‘here and now’. We can also help you to plan ahead for what the future holds and what you want your business to look like. The advantage for PBI clients is that our team have got the skills and experience to cover all of these areas. If you work with Rhodri, where appropriate, he will also call on the expertise of his other PBI colleagues to ensure that you can get the best possible advice and support from PBI.